Google Ads use keyword matches to determine when to display your ad. Match types provide different keyword or search term variations. This is just like showing your ad when a user searches like “pizza in new York” or “New York pizza. Four different keyword matching techniques may be used to...
Mobile and desktop ads found on Google search pages are very similar. These both display ads from the top and the bottom of the search results page. Business owners or ad owners also bid on keywords to get the best quality score and the best spot on the search page....
Have you ever wondered how Google determines what ads can be seen on top of their search page? Google Ads has special algorithm that determine which competing bidder’s ad is placed on the relevant search results. While Google Ads has an auction, this is not just about getting the highest...
Google has become a household name. Whenever you want to know about something or you need help, oftentimes you would hear people tell you to “Google it.” Successful business owners understand this which is why they prefer to advertise on Google. If you have your own business then it’s hard...
Google AdWords is now Google Ads. This is Google’s online advertising that lets businesses place their ads on Google’s search results page. The first thing that you will notice is that the ads look almost similar to the normal search results with just a small sign that says “Ad” in...
Come and see what 2019 has in store when it comes to digital marketing. Here are the top picks Artificial intelligence AI is not really new but in 2019, expect the birth of more AI apps to help you with following digital marketing techniques, Google Ads and Facebook Ads have already applied AI...
Creating fruitful and relevant content is important and an effective social media marketing strategy. Why waste time commuting or eating lunch daydreaming when you can use these social media apps to update your platforms ASAP. Facebook Pages Manager App If you are managing a Facebook page or pages, you can...
Another immensely popular online marketing tool is YouTube. According to a social media research, a great number of participants agree that they want to find out more about video marketing and this means that YouTube is a reliable tool in online marketing. However, video marketing minus any strategy may only...
If you want your blog, website or business site to be competitive, you must keep up with the change. From managing site content to improving audience interaction, here are the latest content marketing trends to watch out for this year. Long-form content Long-form content or posts that have longer but...
Do you know that successful companies now use Instagram to boost their business? Business owners now use Instagram together with Twitter and Facebook to get more customers because of the facts: 33% of internet users have Instagram accounts and 60% of Instagram users login daily. In the United States where...
