If you want your blog, website or business site to be competitive, you must keep up with the change. From managing site content to improving audience interaction, here are the latest content marketing trends to watch out for this year.
Long-form content or posts that have longer but relevant content are more important to Google. Lengthier posts results in better rankings, and more and more readers are looking for trustworthy sources online.
Content over 2,000 words is considered long-form. According to recent studies long-form content receive more social shares than short-form content therefore the longer the content, the greater the possibility that it will be shared.
Therefore you need content with thoughtful and well-researched information. Search engines and readers will not just like favor your post but will also show that you know a lot about the niche and you demonstrate authority.
The rise of webinars, webcasts and livestream video
According to a 2017 report made by Animoto, 64% of consumers make a purchase after checking out a brand video featured on Facebook. This trend is seen to rise because video will account for 82% of global internet traffic by the year 2021 according to predictions.
Smart speakers saw an unbelievable positive response from consumers for the past couple of years and it is predicted that this year, more and more people will be using this product. People are now saying that smart speakers are becoming an essential part of their lives therefore if you are not including this in your marketing plan for this year then you might be missing out.
There will surely be more online publications that use audio content to keep up with the increasing demand. Your marketing plan should have strategies to boost your company’s search engine optimization (SEO) strategy to cater to voice search demands.
Chatbots are used for personalizing and increasing customer engagement. It is predicted that the chatbot industry will grow significantly as businesses reduce operating costs. A chatbot can answer open-ended questions, uses natural language and machine learning to identify the best responses to frequently asked questions.
Chatbots will be the next generation of customer service. These will never be impatient and will always be friendly and helpful. These bots can provide 24/7 client service and at the same time saves data conversation for later use. Chatbots are therefore cost-effective and a good marketing tool to consider this 2019.